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Registration Information for Hertans Field 2024, registration accepted for the july And/or september show

Thank you for your interest in registering for our event. Please make sure you have read all our terms and conditions before filling out the registration form. Once you've filled out the registration form, we will send you a link for payment within a few days.

Option 1- 20'X20'- $350. 

Option 2 - Double Spaces $675.

Food Vendors- Tuesday-Sunday- $1400. 

Town Permit $40. is required of all vendors except food vendors. You must have one before you will be allowed to set up. If you have one from another field, please let us know upon arrival. Vendor permits must be on display at all times. Each vendor must have their own permit even if they are sharing one space or tent per order of the Town of Brimfield. Permits will be sold onsite when you arrive.

If you would like to rent a tent for your space from us, we have 10'X20' tents available for an additional $200. Limited Availability

NOTE- We are no longer renting out tables. Please call the Tent Connection directly to rent tables. 508-234-8748

If you're not parking in your spot you MUST reserve a parking space in advance. Parking on the field is very limited. Parking for the week is $25. per car or van. $50. per box truck, truck with trailer or small camper up tp 20 feet. Large campers or trucks with trailers over 20 feet long are $100. for the week. 

GPS ADDRESS is 6 Mill Lane Road, Brimfield, MA 01010



Payment in Full is Due 30 days before the show or your space may not be guaranteed. Please call us if you have an issue with getting your payment in on time. Payment must be received in full 30 days before the show. We accept Visa, Mastercard, American Express Discover, Check, Paypal, Wire Transfer or Cash.

Set-up is on Tuesday from 8am-8pm and on Wednesday from 6am-11am on Wednesday. After 11am no vehicles will be allowed to enter. If you need to come earlier, that is usually not a problem but please no earlier than the Saturday before the show as we are usually putting up tents and getting the grounds ready and there are no bathroom facilities. 

Hertans opens on Wednesday at noon when the bell rings. PRE-SELLING IS NOT ALLOWED AND WILL BE STRICTLY ENFORCED. No one other than the vendor is allowed in their tent prior to the opening bell. Helpers are not allowed to wander around the field prior to opening. They must remain in your booth and immediate vicinity. 

You may park your vehicle in your space if as long as it fits and you are not obstructing your neighbor. Once parked you will not be able to move your vehicle until 4pm on show days. 

Camping is also allowed on the field in your booth or in tents in our lovely back area near the lake. RV camping is extremely limited and there are no hook-ups. When you arrive, see Arthur for your placement. 

Pets are allowed but must be on a leash at all times per order of the Town of Brimfield. We have a lovely dog walk in the rear of the field.  Please pick up after your dog. 

Pickups and Driving in and Out of the Field Including Vendors

For everyone's safety, vehicles are prohibited to drive inside the show grounds for any reason. If your customer needs to leave early, please have the item portered to the pick up gate, where they can retrieve their item with their receipt. This also applies to vendors who are leaving or moving in. If your planning on leaving before Sunday or moving in after Wednesday, you must be out before 9am or wait until after 4pm. NO EXCEPTIONS. This is both for safety and for the courtesy of your neighbor who is not leaving. If you have an emergency and you need to leave, call us for an escort.  

If you leave the show before Sunday, your space reverts to Brimfield Antique Shows llc/Hertans. If your planning to return to your space later in the week to set up again you must inform us before you leave. Returning is allowed if you're planning on setting up to sell again, not for parking only. 

MA Tax ID #: You can get one online at MassTaxConnect in order to collect and submit the 6.25% sales tax. You should have a Tax ID number. 

Your rented space is clean when you arrive; please make sure that it is in the same condition when you leave. Take everything you brought back with you. No scavenging or picking after the show ends. Take only your own items.

The tent and table rental company we recommend is the Tent Connection 508-234-8748. Do not delay in ordering a tent because they will sell out. If the Tent Connection is out of tents try Ross at 603-475-4351 or Sturdy Tents 413-245-7458.

Please make sure you have read all our Terms and Conditions before signing up. By Registering you have agreed that you have read the terms and agree to them. 

Additional TERMS AND CONDITIONS FOR DEALER PARTICIPATION IN ANY BRIMFIELD ANTIQUE SHOWS LLC EVENT, EFFECTIVE February 1, 2022. By registering for participation as an exhibitor/dealer with Brimfield Antique Shows, LLC, you are entering into an agreement with Brimfield Antique Shows LLC, (hereafter the “Promoter”). Dealer’s registered name and/or business name for any event is represented as the “Dealer”. The agreement applies to all events in which the Dealer has registered for and participates in with the Promoter. Dealer acknowledges that all arrangements for dealer space rental at the Promoter’s events must be made exclusively with the Promoter. Promoter reserves the right to refuse service and/or rental options at Promoter’s discretion, for any reason. All approved, participating dealers must complete agreements, agree to terms of participation and pay the total amount due in order to secure space reservation for the event. NO SPACES WILL BE HELD WITHOUT A DEPOSIT & REGISTRATION SUBMITTED. NO SUBLETTING OF CONTRACTED SPACE IS ALLOWED WITHOUT PERMISSION FROM THE PROMOTER. Dealer acknowledges that the Promoter makes no express or implied guarantees of performance or sales of dealer merchandise at any of the Promoter’s events. Dealer acknowledges that payments made to Brimfield Antique Shows LLC by Dealer are for the sole purpose of renting exhibit space at the event and/or rental of physical equipment provided by Promoter upon request of Dealer. As with any business venture, there is a risk of incurring loss at any event. Past performance is not necessarily indicative of future results. Dealer is solely responsible for the outcome of Dealer sales at any of the Promoter’s events. Promoter reserves the right to relocate Dealer space assignment to another location at Promoter's discretion. Dealer must position display so as not to impede aisle traffic, cause a safety hazard, obstruct areas that must meet fire code, or infringe upon another dealer's rental space or endanger another dealer’s merchandise. Dealer agrees to keep their display and merchandise within the boundaries of their designated rental space. Dealer agrees to modify their display at Promoter’s request regardless of reason. Dealer booth content must consist of merchandise complimentary to the theme of the show, as deemed appropriate by the Promoter. All items must be accurately represented. Merchandise displayed at the show by Dealer must be consistent with that which was represented by Dealer at the time of space reservation. Promoter reserves the right to have Dealer modify or remove their merchandise if Promoter deems it is not consistent with the theme or quality of the show. Promoter reserves the right to refuse or revoke reservations to any applicant, at any time, regardless of reason. Dealer is expected to behave in a respectful, professional manner, with self-control and refrain from the use of profanity. Dealer agrees not to pack merchandise prior to close of the show without express, written permission from Promoter. Dealer understands that failure to comply with Terms & Conditions for Participation may result in expulsion from any of the Promoter’s events at any time and barred participation in future events at Promoter’s discretion. In cases of Dealer dismissal, walk-out before or during event, Dealer protest or Dealer complaint submitted during or after the event, Cancellation Policy: NO REFUNDS WILL BE ISSUED. ALL SALES ARE FINAL. Deposits are nonrefundable. Cancellations must be received IN WRITING no later than 20 calendar days prior to 12:01 AM on first set-up date of event to receive rollover credit to the next show. Cancellation after this time will result in forfeiture of payment. Rollover credit must be used within one year from the time of the event for which dealer was registered. If not used within the one year time-frame, rollover funds are forfeited and may no longer be applied. Cancellations must be submitted in writing in one of two ways: 1) Via email to OR 2) Via regular mail to: Brimfield Antique Shows LLC, PO Box 444, Brimfield, MA 01010.  In the event of show postponement by promoter, all deposits and payments will be rolled to the rescheduled event. If the entire event is cancelled refunds will be issued to those that don't want a rollover credit. 
Dealer acknowledges the Promoter and the hosting venue as the authoritative bodies responsible for management of the event and ensuring that all dealers comply with the above rules and regulations. Dealer grants permission to the Promoter to use images of Dealer (including any motion picture or still photographs made by the Promoter, or Promoter’s agent, of Dealer’s likeness or merchandise) for any purposes in connection with promoting the Promoter’s events, which may include but is not limited to advertising, promotion and marketing. The Promoter may crop, alter or modify/combine such images with other images, text and graphics, without notifying dealer. Dealer consents to use of their name and any other information provided by Dealer to the Promoter to be used/displayed as necessary to promote the Promoter’s events. Sales Tax: Dealer understands that Promoter may be required to supply Dealer information, which includes but is not limited to registered name, address and phone number to governing tax authorities at the conclusion of the event. In consideration for receiving authorization from the Promoter to participate in any event owned or operated by the Promoter, dealer hereby agrees to RELEASE, WAIVE, DISCHARGE AND COVENANT NOT TO SUE  the Promoter, any hosting venue where the Promoter events takes place or is scheduled to occur, their owners, officers, agents, volunteers, or employees (hereinafter referred to as RELEASEES) from any and all LIABILITY, claims, demands, actions and causes of action whatsoever arising out of or related to ANY loss, damage, or injury, including death, that may be sustained by Dealer, Dealer’s agents or associates, or any of the property belonging to Dealer, or minor children under Dealer’s care WHETHER CAUSED BY THE NEGLIGENCE OF THE RELEASEES, or otherwise, while participating in such activity, or while in, on or upon the premises where the activity is being conducted. Dealer is fully aware of the financial, material, physical and other risks involved and the hazards connected with this activity, including but not limited to travel and/or any on-site hazards. Dealer hereby elects to voluntarily participate in said activity with full knowledge that said activity may be hazardous to dealer and dealer’s property. DEALER VOLUNTARILY ASSUMES FULL RESPONSIBILITY FOR ANY RISKS OF LOSS OF ANY KIND, PROPERTY DAMAGE OR PERSONAL INJURY, INCLUDING DEATH, that may be sustained by dealer, or any loss or damage of property owned by dealer, as a result of being engaged in such activity, WHETHER CAUSED BY THE NEGLIGENCE OF RELEASEES OR OTHERWISE. Dealer further hereby AGREES TO INDEMNIFY AND HOLD HARMLESS the RELEASEES from any loss, liability, damage or costs, including court costs and attorney fees, that they may incur due to dealer’s participation in said activity, WHETHER CAUSED BY NEGLIGENCE OF RELEASEES or otherwise. Dealer understands that the Promoter does not maintain any insurance policy covering any circumstance arising from dealer’s participation in this event or any activity associated with or facilitating that participation. As such, Dealer is aware that they should review their personal insurance portfolio. It is dealer’s express intent that this Waiver of Liability and Hold Harmless Agreement shall bind members of dealer’s family and spouse, if dealer is alive, and dealer’s heirs, assigns and personal representative, if dealer is deceased, and shall be deemed as a RELEASE, WAIVER, DISCHARGE AND COVENANT NOT TO SUE OR HOLD LIABLE the above named RELEASEES. Dealer hereby further agrees that this Waiver of Liability and Hold Harmless Agreement shall be construed in accordance with the laws of the state in which the Promoter’s event is held. DEALER ACKNOWLEDGES AND REPRESENTS THAT Dealer has read the foregoing Waiver of Liability and Hold Harmless Agreement, understands it and agrees to it voluntarily as Dealer’s own free act and deed; no oral representation, statements, or inducements, apart from the foregoing written agreement have been made; Dealer is at least eighteen (18) years of age and fully competent; and Dealer executes the Release for full, adequate and complete consideration fully intending to be bound by same. Any minor children, of which Dealer is their parent or legal guardian or have been given custody of their care by the act of bringing them to said activity with permission of their parent or legal guardian, do also empower Dealer to make decisions on their behalf and certify this Waiver of Liability and Hold Harmless Agreement in their person.

Food Trucks and Food Vendors must have all necessary State and local permits and understand all the terms above also, apply to them and may only sell approved menu items. You may be asked to remove menu items that were not approved if they are in direct competition with another food vendors menu that was approved. 


Dealer has read, understands and agrees to all the terms of the Waiver of Liability and Hold Harmless Agreement and to the entire Terms and Agreements.​ 


Please fill out all the applicable information.

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